Before embarking on any kind of marketing activity, if possible, it is always good to benchmark your starting point, then the journey towards success can be more clearly measured. 

Our PR and marketing consultancy support includes strategy development, market research, campaign implementation and evaluation.If you’re sending the wrong message to the wrong people at the wrong time, we can help you. See our services below to get a feel for our expertise.  

Marketing

Our marketing services include; consultancy, strategy development, market research, brand creation, award entry submissions and bid support.

We can help you take your company to the next level by creating a bespoke marketing strategy which utilises the full marketing mix or you can cherry pick to match your budgetary requirements. We can translate your needs into a plan and guide you and your staff through the process of marketing your company.

Not sure if there is a market for your product? Then some early research is essential—better to spend now than pay later. If you are unclear about your messaging, then your audience won’t understand it either. We have the tools that can crystallise your key messages.

Give us a call to find out more!

Marketing

PR

Our PR service encompasses media relations, corporate image management, internal communications, community investment programmes, crisis management, sponsorship and last but by no means least, the flair to create compelling images. We offer all the essentials for great media coverage and for effective brand building.

The Clothier Lacey PR service is exactly tailored to meet your needs and budget, delivering the right messages directly to your target audience and achieving great results. Our huge network of contacts is invaluable since we can draw on this to effect introductions. As you would expect, the quality of our media relationships is equally important, the lifeblood of any PR professional.

PR

Digital

Under the umbrella of digital marketing we include social media, website design and e-marketing—all of which have key roles to play in the successful promotion of your company.

Digital marketing is a vital part of business today – whatever the sector in which you operate – and when managed effectively, it can give focused control over where and how you spend your money, which is a huge benefit.

We offer tactical and strategic social media management which provides a host of additional opportunities for pushing out messages to a wider community. Responsive web design plays an important part too since so many people access websites from mobile or tablets.

Digital

Design

Whether you have an established brand or wish to create a new company with a new identity, our focus is to ensure that your branding and brand communications work effectively together.

Our services span brand creation, design for a wide range of marketing materials including brochures and sales literature, packaging, POS, exhibitions and copywriting to create the right tone of voice for your company or product.

We offer a fully integrated approach to online and offline strategies. Our – one – point – of – contact service, whatever the discipline, ensures that every piece of communications material is on brand and on message.

Design

Events

Our expert planning capabilities together with our range of contacts combine to really give us the edge when it comes to organising and managing events.

When clients lack either the experience or in-house resource we can be relied upon to manage the entire occasion, from devising the concept, planning and coordination right through to facilitation on the day and following up with thanks to guests for attending. Alternatively, we can merely provide help with hosting.

Because of our experience of managing events for private, public and charitable organisations – from black tie balls to product launches or sector specific seminars – you can be sure of success when working with Clothier Lacey.

Events

Advertising

Working with selected media partners we deliver the most effective, strategically targeted, advertising campaigns that deliver high impact results.

Whether you are looking for the more established media channels, including television, press, radio, outdoor, cinema and direct mail; or the ever evolving online channels, such as online display, Video on demand (VOD), mobile or social media, CLC has the contacts and expertise to identify and plan the best and most cost-efficient media mix.

The most effective campaigns are those that emerge from strong collaborative agency/client partnerships. By understanding your business, customers and strategic aims, together we can create a short or long-term approach that will deliver your goals and position your brand exactly where you want it to be—front of mind for your target audience.

Advertising

Education

A growing part of our business is in the education sector and we regularly advise schools on a host of sometimes exciting, but often challenging circumstances that can leave headteachers and governors feeling vulnerable and unsure about how to proceed.

In all cases, we act as the media’s first point of contact drafting suitable statements and working closely with you and your governing body to ensure that they hit just the right note. This means that you do not have to speak directly to the media if you choose not to.

We also provide workshops, produce best practice case studies and, as part of a longer term strategic campaign to promote a positive image and reputation for your school, we can advise on a suitable communications strategy and provide media training for you and your team.

Within the higher education sector, we have worked for local universities for many years, acting as mentors for their entrepreneurial students.

The publicising of good news, whether at primary, secondary or higher education level is an enjoyable part of our work.

Education