We provided communications and reputation management support for Northern Education Trust (NET) since NET officially launched in 2012 until 2019. 

As a result, we amassed an extensive knowledge about the evolution of the organisation.  In line with the growth of NET, so the range and type of support required to maintain a positive corporate image has changed considerably.  It also involved the provision of a very wide range of communications disciplines (excluding website design/development/hosting).  

Services provided:

Communications strategy – including the creation of a communications matrix to define NET’s key messages

Media liaison – to promote goodwill and a positive, informed impression about the work, culture and ethos of NET, both as a multi academy trust and as an employer. This saw CLC standing between the media and NET or its academies to provide clarity and strategy around all communications – good and bad.

Crisis management – which has been extensively used to contain/minimise news relating to a wide range of events and incidents.

Attendance at key meetings – including quarterly board meetings, heads & chairs and annual conferences to maintain a detailed understanding of the prevailing climate and be able to provide advice to principals and governors from an informed standpoint

Key corporate communications materials production – including the Three Year Plan, Progress 8, interiors signage and best practice case studies to name a few

Staff newsletters– with 20 academies to operate, keeping staff abreast of the latest news and operational matters was essential

Pupil augmentation campaigns – Working with individual schools to improve student numbers by devising and implementing multi-media campaigns 

Recruitment advertising – planning and buying space cost efficiently (through our media buyer), developing creative themes and producing recruitment packs to accompany advertising in printed and social media channels

Video production – to assist NET’s planned recruitment programme, working with our preferred videographer – for use with social media and for hosting on the NET website

Social media – establishing and implementing a social media campaign for corporate use, to assist with recruitment advertising and positioning NET as an employer of choice

Photography – we visit each academy yearly to obtain up to date photography, forge strong links with the principal and to fully understand the local issues each academy faces. We also bring our camera to events so that we have an up to date image bank of key personnel

Assistance with events in relation to securing guest speakers and producing pop up stands and materials.

Testimonial

Your work in helping the leadership team, principals and senior staff in academies to understand how to develop and deliver good communications has been hugely appreciated by me. There have been some difficult moments and I have found that you and Mandy have always been there for us when needed.

Your ability to provide tailored support to academies is superb and, as a result, many individual principals and senior leaders have developed a better understanding of communications management.

Ian Kershaw, Chief Executive, Northern Education Trust 2014-2017