Durham’s leading law firm, Swinburne Maddison LLP is a contemporary and responsive legal practice that serves a diverse client base spanning private individuals and small to medium-sized businesses to large companies and public sector clients.

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Our Approach

We began working on behalf of Swinburne Maddison in 2013. The firm had merged with another firm eight years prior and the new partners felt they were now being regarded as a serious player in Durham. After a re-brand by an award-winning regional branding agency, CLC responded to a specific brief to promote the firm in five key areas.

We have supported the firm throughout the last six years and watched it grow from a Durham firm of 38 staff to an outstanding regional law firm with double this number of employees and a national reputation and two legal 500 listings of note.

Our support includes:

  • Strategic advice
  • Marketing planning
  • Advertising planning
  • PR campaigns & media liaison
  • Awards
  • Social media support
  • Media monitoring
  • Qualitative market research
  • Event support if required.

Working with our media buying agency, we provide a cost-effective yearly media schedule for Swinburne Maddison. Media outlets are carefully selected based on the most effective geographical and demographic reach for Swinburne Maddison’s target audience so there is as little wastage and as high an impact as possible.

A key approach of our work for Swinburne Maddison is writing and placement of dynamic and engaging articles for the regional media about their latest work, achievements, appointments etc.

We also provide advice on a host of topics including strategy, events, reputation, sponsorship and awards—Swinburne Maddison has won several awards within the regional media.

Measurable Outcomes

  • The growth of the firm through carefully planned media profiling and market engagement.
  • The reputation of the firm has grown significantly.
  • The qualitative research undertaken indicated a big shift in perception from the rebranding in 2013 to the time of the research in Autumn 2016.
  • The relationship continues to be proactive and successful.