While schools and colleges are reviewed by Ofsted, advisers do not have to be accredited or monitored.  The Association of Education Advisers (AoEA) has been developed to address this gap.

It is a not for profit membership and accreditation organisation that provides a gateway for school and college leaders and those currently working as education advisers to develop their skills to a higher level, addressing the need for quality and consistency of advice.

Advisers play a critical role within the education system and are increasingly deployed to provide specialist advice in areas like educational improvement, governance, change management, finance and people development.

The AoEA has several accreditation programmes available.


Our Approach

We used our extensive education sector knowledge to work with the business owner to launch the company in July 2018.

During the start-up phase we provided a wide range of support to communicate the key messages using a variety of marketing and communications tools.

  • Attendance and photography at the launch event in 2018
  • Branding guidance and evolution
  • Website development advice
  • Editorial production
  • Social media management
  • Sponsorship

Measurable Outcomes

We are working with the client to grow the follower base on social media.  Over the last two months the followers on Twitter have increased by 53.

Awareness about the company is now really starting to gather momentum and 2020 should see the organisation begin to make traction in the marketplace.


Clothier Lacey has provided high quality strategy communications advice to the AoEA since its inception. This has allowed the organisation to grow and achieve a national presence in a very short time.

Sir Les Walton, Chief Executive AoEA