UNDERSTANDING THE MEDIA
PR agencies have an intimate and broad understanding of the media. They work with a network of media contacts daily and have a strong relationship of knowing what the media require for each of their clients. A good PR agency will ensure that their client can be seen and heard in a certain way across various media platforms.
A FRESH PAIR OF EYES
What does ‘fresh eyes’ mean? Working in-house on a brand for a long time, can make it hard to action change and create something different. An external PR agency will give you a breadth of experience within the market and come in with ‘fresh eyes’ to really shake up your content and tell you where your brand sits within the landscape of products and services.
An active PR firm can build the public perception that something is always going on in your business. Constant news about your company implies that you are growing steadily, changing and improving.
KNOWING A NEWSWORTHY ANGLE
Your company may have a lot of different things going on and this can lead to a tendency to get excited about everything. A PR company can evaluate news at your company and judge objectively, what is newsworthy and what is not. A good PR firm can also direct upcoming projects, events and news to ensure that the content is properly planned and appropriately distributed.
Hiring a PR agency can lead to new opportunities. Editors of industry publications may contact the PR agency to help fill editorial space and find experts to interview for their articles. Agencies typically work with many businesses over many years and have discovered tactics that work well.
So… what are you waiting for? If you’re ready to bring your business to the next level, then don’t hesitate to contact Clothier & Lacey to see how we could help you.