The value of social media marketing is greatly debated because of concerns that the focus is too strongly on engagement that may not be meaningful to your business. We argue that when it’s done properly, social media marketing can bring a lot to your marketing strategy.
It is important to create a strategy that works for you, being active on social media can be time consuming and can achieve limited results but once you figure out what works for your business, you’ll to be on to a winning streak.
If you would like to find out more about how social media can benefit your business, give us a call on 0191 273 9897.
In the meantime, below is a list of 5 key reasons why social media is valuable for your business.
Social media for your business will…
- Boost brand awareness
When one person likes, shares or comments on your post this will expose your post to their audience which increases your exposure and overall brand awareness.
Essentially, your customers are doing your marketing for you by sharing your content.
Social media is great for developing your brands identity through visuals, tone of voice and personality.
- Help with SEO
Many specialists believe that external links are the most important source of ranking power and social media is a great external link.
Therefore, having a social media profile is guaranteed to help your SEO ranking for your website and ultimately improve the search-ability for your business on search engines.
- Reach a larger audience
The reach is global! Using social media can provide an inexpensive way of reaching a global audience, if you create content that goes viral, who knows how many people you will reach and connect with!
However, it’s important to focus on your targeted audience as your aim is to have ‘meaningful engagement’ that turns likes into sales and through a targeted content strategy you can do this.
- Interact with your customers
Interaction with your customers inevitably increases through social media—It’s in the name! People expect you to be ‘social’ on social networks and it allows you to get personal with your customers which in turn builds a form of trust.
Answer your customers questions, entertain them and inform them—this will create great interaction and will lead to brand loyalty.
People buy from people and if you successfully create a community that interacts with each other, they will feel that you value your customers.
- Increase traffic to your website
Social media makes your website more accessible.
Most social media sites will have a designated section for your website’s URL which makes it easy for a visitor to find your website.
You can refer people to your website by including links and a call to action which encourages visitors to a specific page. For example, ‘To find out more visit www…’ or ‘You can see our opening hours at www.ggg’ etc.
Finally, you can share snippets of your company’s news and blogs with a clickable link that will direct them to the page on your website.
Have we convinced you to up your game on social media? There are endless benefits to marketing your business on social media and it can be a bit of a mind field to begin with.
Give us a call to discuss how we can help you put this into action.