If you’re a business owner, it’s important to focus on your CSR strategy.
What is CSR? CSR simply stands for ‘corporate social responsibility’ and is when a company operates in an ethical manner dealing with its environmental and social impacts. It’s not a legal requirement that companies must adhere to, but it’s seen as good practice to demonstrate social responsibility and goes a long way to improving your public image.
The benefits of CSR
- Increases brand awareness
If you’re committed to addressing the impact your business is making environmentally or socially, this news will spread. More people will therefore hear about the good work you’re doing, in turn increasing your brand awareness.
- Increases public image
This is extremely important as your public image is the thing that consumers will decide if they want to purchase from you or not. Something as simple as staff members donating an hour or two to contribute to a local charity, shows that your brand is committed to helping others. As a result, you’ll appear as a favourite when buyers are looking to purchase your product or service.
- Increases customer engagement
If you’re doing something environmental in your business or that helps within the local school/community then shout about it! Post it on your social media channels and even write a story for the local media in the hope that they’ll give it some coverage. Your customers will follow this and engage with your brand and operations.
- Makes you stand out from competitors
By embracing CSR, you have an edge over your competitors in your field and can establish yourself as a company who will go one step further by considering social and environmental impacts.
Unsure of what your business could do? CSR comes in many variations. Even the smallest company donating to a local food bank can make a big change.
Some of the most common examples of CSR include:
- Charitable giving
- Volunteering in the community
- Participating in fair trade
- Reducing your companies carbon footprint
For brands of all sizes its important to pay attention to issues that your audience are interested in.