If you want to be a pro in PR, you need to have good media relationships. Journalists deal with hundreds of enquiries a day – each person telling a different story – so it’s essential to create a bible of media contacts with whom you’ve built relationships. It’s the holy grail to getting your story told and we’re giving away our secrets about how to do it!
Firstly – present yourself well.
- Show your personality and be friendly
- Interact face to face – if you can meet a journalist in person, many are too busy to come out as their teams are smaller than they used to be
- Follow them on social media
- Be honest
- Be accessible
- Be persistent without being annoying – you and the journalist are just trying to do your job. Remember, do not be too offended if you call them on deadline day and they aren’t very receptive to you.
Secondly – know your stuff
- Know your news angle and polish your pitch
- Give them something they want – that is both relevant & topical
- Become a reader/distributor of their work (via your social platforms) to see what they’re interested in
- Know which journalist best suits your news item
- Write for your audience
- And obviously, develop articles which are grammatically perfect (no spelling or punctuation mistakes and no jargon/colloquial/slang). Provide contact details for more information.
If you can do all of this, you’ll have it in the bag!